Visibility quotient – the key to individual brand-building
- June 21, 2022
- Posted by: Fourth Quadrant
- Category: Blog
Many of us work hard and are proficient at work. However, ever wondered why only some of us end up being renowned in our organization or industry for our professional abilities?
The visibility quotient is as important as the workability quotient. You may be professionally as worthy as a gold mine, but your worth is subject to your discovery or visibility. Failing which, you are one amongst millions of workers, efficient but unknown beyond your immediate circle. Here are some ideas to make yourself known.
1. Act like a big brand
Coca-Cola is amongst the biggest brands in the world. Everyone knows it. All the same, the company ensures that the brand is visible continually. You can do likewise by maintaining regular contact with your professional and social network. Let the world know the things you have been up to, new experiences, recent achievements and such like.
2. Position yourself
Determine what you want to be known for. Think of speedy pizza delivery and Domino’s comes to mind. It is because the brand has worked over years to create this identity for itself. Make a list of attributes you want to stand for and communicate accordingly.
3. Be part of special-interest groups
Involvement with such groups ensures that you are updated on the latest in your domain or interest area and that you can share the information with others. This reinforces your positioning and allows you to maintain regular contact with your network.
4. Transact the currency of networking
Leverage the benefits of digital technology. Today, you can maintain contact with as many people as you wish, without having to worry about the speed and efficiency of the transmission of your message.
5. Be consistent
Stay in regular touch. One-off or sporadic communication weakens the bonds you build with the people you have worked with. Be consistent. Out of sight is out of mind.
To build your visibility quotient, connect with our expert team at email@example.com