Sell a Product, Buy an Experience: Why People Make Purchases
- May 9, 2022
- Posted by: Fourth Quadrant
- Category: Blog
Selling & Buying are products of marketing. So, what’s the goal of marketing?.
The ultimate goal of marketing is affecting the way your customers feel. Customers are buying the experiences they get from the products and services they purchase. There were days when customers were simply buying products and services based on price or on the product or service alone. It is all about perception and how you make the customers feel when they purchase your product or service, that will keep them coming back for more
The definition of customer perception is a marketing concept that encompasses a customer’s impression, awareness, and/or consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media and personal experiences.
In-order to attain and keep this attention, brands must be creative and sell far more than a product experience. Selling experiences is one way that leading brands are achieving the goal of capturing and keeping their customers’ attention.
What are the 3 tips of Selling an Experience??
- The potency of video
1. The potency of video
Any brand attempting to begin selling experiences today, video must be at the core of everything you do; it is the only way you can truly connect with your customers in today’s marketplace driven by the internet and sociability. It is important to find a way to reach your customers without losing the real-world sense and tangible feeling. Video, therefore, is one of your most useful assets.
The best way for brands to grow their audience and reach them in a meaningful way is to tap into the power of reviewers. Product experience doesn’t need a large audience to happen. A reputed influencer can enjoy and share their experience to a larger audience. If you can find the appropriate people and tap into their audience, there’s no limit to the indirect experience you can sell. As in marketing we say- Right Time, Right Place.
Indisputability can only be provided through your product or service to a certain extent. In-order to get full value and provide the best experience, you need to engage your younger audience through channels and mediums that are recognized as being authentic. So, Buying Products & Selling Experience runs hand in hand
Things to keep in mind
1. Make a promise and deliver
2. Tell stories
3. Make a connection
4. Share moments
5. Know the lifestyle
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